Nike Blogging For Business

Many companies today use blogging for their business. Why? It’s a cheap, effective way to communicate to customers and it also provides feedback to providers. One company who uses blogging to their advantage is Nike. Nike is a major publicly traded clothing, footwear, sportswear, and equipment supplier based in the United States. It is a major manufacturer of sports equipment and the world’s leading supplier of athletic apparel and shoes with revenues exceeding into billions.

Nike uses a blog to introduce new products they are adding to their existing line. It gives an overview of the style of the product, the use, and what the product looks like, and so many other things. This is an excellent way to promote new products that Nike is launching. Why? Simple. People today are constantly going online to review products. On Nike’s blog, customers are able to write their opinion on the product which in return provides feedback to future customers. Of course this could also be a downfall for Nike, as negative comments could turn business away.

The layout of Nike’s blog is efficient in a variety ways. Nike has strategically linked Facebook and Twitter to their blog, so that consumers have numerous ways to share this product. When one individual shares a Nike product onto another social media tool, it forces others to see it. This is a great way for Nike to do business, because even people who don’t blog will see their products. Navigating around Nike’s blog is extremely easy. Things are organized in a fastidious and chronological manner, which makes it easy to track down previous entries. The aesthetics of the blog are appealing and colourful and are straight to the point of the product.

In conclusion, Nike’s blog is adequate to their customers and is aesthetically appealing to any reader. It is evident that their blogging gives them business, as they have have cleverly attached other social media links within their blog. Nike does not directly reply to comments customers leave on the blog, but what large company has the time to do that? Although, it is evident within their products that they try to please every customer to the best of their ability. Nike is a billion dollar company and has obviously had major successes, and I believe using their blog has helped them with revenues.

Direct link to Nike’s blog:


Thoughts On Social Media

When I first received my Loyalist schedule and I heard that I had to take a social media class, I was a little confused. But than I realized how the business world is seriously affected by social media today. My first day in SMET, I was pretty excited to hear that 2% of our grade comes from making a twitter account. Coming from a younger demographic, social media is the norm for me.

For quite some time I always believed I wasn’t social media or tech savvy, but now that I’ve had to take the time to think about it, I’ve come to the realization that my social media IQ is exemplary. I don’t necessarily use the computer a lot, but all social media tools are accessible via iPhone, so I belong to many online communities as it is at my convenience. I use Twitter, Facebook, YouTube, Pinterest and Skype on a regular basis. I would have never been able to connect or reconnect with many individuals that I have if it wasn’t for social media. Because of social media, I have met so many wonderful people and now some of those people are my best friends today, and the most important individuals in my life.

Only being into week two of this class, I realize how crucial social media is in the business world. Keeping updated is key, but networking with other individuals will get you places. Many businesses have video conferences via Skype, communicate through e-mail, companies have Twitter accounts and websites. These tools keep business people connected and updated in a convenient manner. Without these tools, doing business would be a much more complex job than what it already is.

As this course progresses, I hope to learn more about businesses and how they use social media to their advantage. I also hope to learn more about other social media tools. I think this course will be very insightful, as we are only in the second week and we’ve already learned a new means of keeping connected through blogging.