Making a Scene With Online Video – Fictional Business

Today, many companies are beginning to use videos to promote their business and products. Some companies even use video blogs, usually called vlogs, which are becoming more and more popular. Next to Facebook, YouTube is the second most viewed website. Companies today really need to strive to make themselves memorable. There are hundreds of pet companies, dog trainers, and brands for pets today in the area, so showing consumers why they are better than others is essential. Being well branded will easily categorize companies into memorable, and bland. An excellent example of a company that has established their branding is Starbucks Coffee. Healthy, aromatic, coffee is Starbucks obsession, and almost everyone knows this. Below, I will post a profile of a fictional business and will use my own personal views and ideas on how I would promote this company using videos. Here it goes!

Business Profile:

Pet Pawsitive is a mid-sized business with two locations in Belleville and Kingston. Unlike your traditional pet supply store, Pet Pawsitive is focused on providing behavioral and psychological training for pets and their owners, including basic animal education, obedience, rehabilitation and service classes. Each location also contains a retail outlet that sells all-natural and holistic pet foods and a variety of training supplies. Pet Pawsitive doesn’t sell animals but does work closely with local and national shelters and humane societies to connect would-be owners with their next animal companion. The company is known for being very active in each of their communities, participating in and holding events and fundraisers. The average staff size of a Pet Pawsitive location is 6 to 10 employees which includes management, retail clerks and certified trainers.

Personally, I would promote my business by creating videos of showing how we are different. I would incorporate the “cute animal” section that everybody loves to create an even more memorable video. I would take the video at the human societies we closely work with and explain that we do not sell animals, but there are thousands of animals available for adoption. Although this video seems simple, it doesn’t stop there. I would need to do research to provide statistics and information on adopting animals, and the products we sell as well. So in short, this video will consist of the goods we sell, and other businesses we are affiliated with.

Another video I would do, would actually be a series of videos. This would consist of the services we provide. One video would be the behavioral and psychological training for pets and their owners. I would use these videos to actually sell our services, so these videos would still have the “cute and cuddly” aspect, but also a little more serious. I would have an employee go through our regular routine of teaching behaviour to animals and their owners. I would have an overview explaining the process as well. I would have many videos similar to this, but have different services that we provide, for example: basic animal education, obedience, rehabilitation and service classes. I would make these videos fun, energetic and happy. No customer wants to send their pet to someone who is miserable and abusive!

Finally, I’d create a video showing our community involvement, encouraging individuals to come out and participate too! I would show the fundraisers we participate in and how happy our employees are giving back to the community.

Being a customer myself and having an empathetic nature, these are some of the things I’d want to see in a pet company. I’d want to see the goods and services, how they interact with my animals, and just seeing fun, energetic spirits who love their job. I think incorporating the “cute and cuddly” aspect of animals will make it memorable, because really, who doesn’t love cute animals! I think these series of videos will create a memorable branding for Pet Pawsitive and will be the starting of the marketing strategy.


Facebook: King of Social Media – Louis Vuitton: A World of Elegance

Facebook: Is it really the King of Social Media? Some debate yes, some would say no. Regardless of one’s opinion, Facebook is known worldwide and is one of the fastest growing forms of social media, with over 1 billion registered users. No wonder some would consider it “the King”! Many think Facebook is just for personal use: to share their photos, update their life with distant relatives and friends, etc. What many don’t realize, is that businesses are beginning to have Facebook profiles themselves. By creating a “like” page on Facebook, a business can do wonders by promoting their product.

One designer that is using Facebook is Louis Vuitton. This French fashion house was founded in 1854 by Louis Vuitton. Many individuals today see the LV monogram that appears on many Louis products. Luxury trunks, leather goods, shoes, watches jewelry, accessories, sunglasses, books and many other products are available through this designer. Louis Vuitton is one of the world’s leading international fashion houses; you will only find real products through Louis Vuitton boutiques, high-end department stores (ie. Holt Renfrew) and recently, through sections of the Louis Vuitton website. From 2006-2012, Louis Vuitton has been named the world’s most valuable luxury brand.

Louis Vuitton uses their Facebook quite effectively. Their Facebook like page resembles their company in a way; classy, elegant and fabulous. The thing I personally enjoy most about the Louis Vuitton Facebook page, is the photos. They are constantly updating their albums from fashion shows, new products from handbags, shoes, luggage and other glamorous products! One downfall of huge designers and fashion houses such as Louis Vuitton, there will always be companies who try to mimic their creations, and pass them off as real. I believe by Louis Vuitton uploading so many pictures, you’ll be able to find the resources to find the exact bag you want at a boutique near you or a department store, ensuring the quality is real and not a replica. Louis Vuitton also posts news articles onto their wall regarding almost everything; from fashion shows, launch of a new product, and anything being posted in the media. I believe this is a great way for fans to keep updated on news about their favourite designer and products. A recent post that Louis Vuitton did was a picture thanking their fans …

I believe this is something great to see on Facebook. This reminds customers that the company cares and acknowledges peoples existence. This is something I respect the Louis Vuitton company for doing, because many people think that big brands, especially luxury brands would notice, yet acknowledge something like this. Since Louis Vuitton cannot communicate with 10 million fans, individually, I think this is an effective way to communicate on their Facebook page. Since the company uploads so many pictures, many fans comment on the pictures for reviews, opinions and just admiration.

In summary, I believe Louis Vuitton uses their Facebook effectively in many ways. I personally did not think such an old, large, fashion house such as Louis Vuitton would be using Facebook. This shows even older designers are now using social media tools to create their own techniques for selling and promoting their products.

What Else is Out There

There are so many forms of social media online today. Almost every form of social media has a different way of working – meaning you aren’t going to find two websites the same. I believe businesses today would find great use from using Pinterest and Instagram, as they are both on a photo sharing basis, but work completely differently. Personally, I use both Instagram and Pinterest and I find extreme use to both communities.

So first of all, what is Pinterest? 

Pinterest is a virtual pinboard. Pinterest lets you organize and share all the beautiful things you find on the web. People use pinboards tot plain their weddings, decorate their homes, and organize their favorite recipes. Best of all, you can browse pinboards created by other people. Browsing pinboards is a fun way to discover new things and get inspiration from people who share your interests.

– Pinterest

There we have it! Taken straight from the Pinterest website and simply put, it is a virtual pinboard. I believe that businesses could seriously benefit from using Pinterest. They could take photos of their products and organize it into categories on their pinboards. This would be an easy and organized way of getting your products out there and your own personal brand as well. Products go around Pinterest so easily, because once one of your followers repins something, you and all of their followers can see it on the newsfeed page. I believe pictures are an excellent way to showcase your products and what you have to offer. People are attracted to pretty things and visuals. By simply using a well taken picture, you are more inclined to draw customers in. I have been on Pinterest for quite some time now, and I have found so many interesting and new ideas its unreal! I have pinboards for recipes, fitness, city skylines and a couple other things that interest me. Regardless of who you are, you can find anything you find interesting on Pinterest.

The second social media app that I believe would be useful to businesses is Instagram. So now …

Meet Instagram

It’s a fast, beautiful and fun way to share your photos with friends and family. Snap a picture, choose a filter to transform its look and feel, then post to Instagram. Share to Facebook, Twitter, and Tumblr too – it’s as easy as pie. It’s photo sharing, reinvented.

Oh yeah, did we mention it’s free?

– Instagram

Once again, taken right from Instagram and simply put, it’s a photo sharing phone app. The only downfall to Instagram is the fact that it is only available to iPhone and Android users. Although, you can share these photos onto Facebook/Twitter/Tumblr. Instagram is extremely easy to use; simply take a picture, choose a filter to make your image appear “vintage” and upload it! You can also add hashtags that are relevant to your picture. When you hashtag your picture, people can search these hashtags just like Twitter. If another user likes your picture, they will probably start following your stream of pictures. Unlike Pinterest, there are no virtual pinboards, so Instagram is a little more simple to use, but less organized in a way. The thing that could benefit businesses, is the fact that people can comment on your pictures! If a business posts a picture of their product, users could review it right there, on the picture. Businesses could use Instagram as a great source for feedback. I believe businesses could promote their products very easily using Instagram. I also use Instagram on a personal basis, and I follow a couple of makeup artists. You can learn many things just from a picture, and you can get so excited about a product by simply seeing a visual.

Personally, I believe that using Pinterest and Instagram could really help a business and could be an excellent promotional strategy. It is such a simplified way of getting new coming products out there because there are so many users on both of these online communities. Businesses that use social media tend to be more successful. Personally, I do not watch TV, so I would never know any new products coming that could interest me if it weren’t for social media. Standard television commercials are not a sufficient way of marketing anymore. We have so many new tools available to us, that businesses really need to find other sources to market their goods. I believe Instagram and Pinterest are excellent tools to be using for business.

All a Twitter – MAC Cosmetics

Twitter is one of the fastest growing forms of social media in todays society. It is a simplified way of getting your name out there to promote yourself and your own brand. One brand that uses Twitter to promote their products, is MAC Cosmetics. Makeup Artist Cosmetics (MAC), is a popular makeup brand which is recognized worldwide today. The company’s products were initially specifically designed for profession makeup artists, but are now sold to consumers globally.

MAC uses their twitter to promote new products, touch base with customers, and I’ve even seen them reply to consumer questions directly using their twitter. People who have used MAC products tend to tweet pictures of themselves using the product, and MAC retweets these pictures for other followers to see. I thought that was pretty interesting, as many big brand companies don’t always show that they care about this source of feedback. I believe that this creates a whole new way of networking, as so many people are getting their art out there, thanks to MAC. When MAC retweets others looks of makeup, this creates inspiration for other makeup users, which I believe is what a good company should do.

I think MAC is one of the most effective brand/company that is using their twitter today because of the way they interact with their fans. Also, they are constantly tweeting, keeping users updated and coming back for more. While reading MAC’s tweets, it is evident the tone of the tweets is sassy, fun and genuine, keeping customers intrigued in many ways. As a MAC cosmetics user, I respect them regardless, but I believe their twitter usage is phenomenal. They are constantly putting the customer first, and retweeting things that they know their customers will love. MAC literally follow the rule of “the customer comes first”, which is something that is truly hard to find in today’s business world.

Myself using MAC eyeshadows Woodwinked and All That Glitters