Measuring Success

Social media communities are today’s newest way of promoting, advertising and building your own personal brand. Many people don’t know there are many ways to analyze and manage your social media tools. These social media measuring tools allow you to keep all your social media profiles together and provide analytic reports on how your website is being viewed and used by the consumer. Using social media measuring tools is an excellent way to use your social media profiles to the best of your ability and will result in greater success of your business. Below I am going to talk about three social media measuring tools; Hootsuite, Google Analytics and Socialite. I will give a brief description of the tools and provide some pros and cons of each.

The first social media measurement tool I’m going to be looking at is Hootsuite

1. So, what is Hootsuite?

“HootSuite is an essential tool for managing social networks by allowing teams to efficiently track conversations and measure campaign results.”
– Pete Cashmore, CEO, Mashable

Taken right from the Hootsuite page, there it is simply put. Hootsuite allows you to connect to different social media networks such as Twitter, LinkedIn and Facebook from one website, creating an online management dashboard. Hootsuite provides industry trends and tracks campaign results to provide to their “Hoo’s”. When you are a member on Hootsuite, you can schedule regular updates to your social media networks as well!

Pro’s of Hootsuite

  • Mobile access
  • Free!
  • Easy to navigate
  • No downloading required
  • Businesses can create personalized reports
  • Online customer support is available
  • Analytic reports available

Cons of Hootsuite

  • Pro option is $9.99
  • Free option is very limited
  • Enterprise option requires a request for a demo
  • 50$ for an analytic report, or 50 points
  • $50/month for a customized URL
  • You need to consistently use the program, or a break in your monitoring system will occur

Next tool I am going to talk about is Google Analytics,

2. What is Google Analytics?

Google Analytics not only lets you measure sales and conversions, but also gives you fresh insights into how visitors use your site, how they arrived on your site, and how you can keep them coming back

– Google Analytics

Once again, taken right from the Google Analytics website! I personally find this program very useful for business purposes. Simply put, Google Analytics is a web based program that records activity on your website. Using JavaScript, this program gives you insight on why your visitors are coming back and what interests them! I thought that was pretty neat and could seriously benefit businesses for that reason alone.

Pros of Using Google Analytics:

  • Tracks how long visitors stay on your webpage
  • Your visitors interests
  • Your most popular pages on your website
  • Locates geographic of your users
  • Collects number of daily users
  • Analyzes your visitors as a whole
  • Offers six services to make a business better

Cons of Using Google Analytics 

  • There are always flaws in online data collecting, so numbers may not be accurate
  • The geographic of your users could also be inaccurate

As listed in the pro section, there are 6 tools that Google Analytics offers to ensure a better business:

  • Analysis Tool
  • Content Analysis
  • Social Analysis
  • Mobile Analytics
  • Conversion Analytics
  • Advertising Analytics

To read further into these, go to: or check out this video!

3. Finally, What is Socialite?

Socialite is a beautiful Mac OS X application, designed to make it easy to stay in touch with the social networks and services that matter to you.

From statuses and photos on Facebook and Twitter updates, to Google Reader RSS syncing and photos on Flickr, Socialite keeps all your social networks in one place.

– Socialite

Socialite is a MAC OS software that allows businesses to manage multiple social meia accounts such as Flickr, Facebook, Twitter etc.

Pros of Socialite

  • Manage multiple accounts
  • Easy to navigate
  • Free version to download

Cons of Socialite

  • Cost is $10
  • Download required
  • Only available for Apple products
  • No analytics available, more of a convenience stop for all social media platforms

Socialite has a limited target market as they are only available to Apple users. Being an avid Apple user, I personally would not choose to use this social media measuring tool as my first option.

In conclusion, there are so many different social media measuring tools available online today. To build your own personal brand, it would be wise to search through more tools to find one that works for your business, and many of them have different offerings. Personally, I would not use Socialite. Although many others may enjoy this software, I believe it is not affective as something such as Google Analytics.


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